Yesterday, Apple announced the second generation, AirPods 2, the long-anticipated update to its first generation wireless headphones. The new AirPods 2 are part of Apple’s ongoing strategy shifts to diversify beyond the Apple iPhone, and shore up revenues from iPhone accessories in addition to its upcoming ‘services’ bouquet.

Apple AirPods 2

Remember,  the original AirPods were very successful and the only challenge was to keep up with the demand. The new AirPods 2 bring forth compelling and brilliant value propositions to build on the success foundation of the previous generation. For instance, the AirPods 2 comes with features, exciting and meaningful enough, to excite and compel Apple fans to go for a purchase.

The AirPods 2 are now powered by Apple H1 SoC, which promises longer battery life through increased efficiencies, faster connections and hands-free Hey Siri control. The H1 SoC enables a exciting audio experience with improved synchronization. The new AirPods ‘reportedly’ deliver up to 50% more talk time compared to first generation AirPods. One can switch between devices, including Apple iPhone, Apple Watch or Apple iPad, more seamlessly, when compared to the 1st Gen AirPods, and with two times faster connect times.

In addition, the AirPods 2 come with hands-free ‘Hey Siri’ functionality enabling users to make phone calls, seek directions, or shuffle songs without touching anything.

The new AirPods come in two models: one with a standard charging case (which holds 24 hours of battery life) and a second with a Qi-based wireless charging case. The latter costs $40 more, for a total price of $199, though owners of 1st Gen AirPods can just buy the wireless charging case on its own, for $79, as it’s compatible with the original buds.

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