Like all things American, Black Friday sale madness that began after Thanksgiving Thursday took over the Indian shoppers as several online players as well as offline stores on Friday jumped on the bandwagon to boost sales and add new customers in the festive season.

From Amazon to H&M, the Black Friday Sale offers flooded people’s emails and message boxes on smartphones in the country.

Amazon offered up to 60 per cent off on top international brands across categories like electronics, fashion, beauty and wellness products and accessories.

Black Friday

B2C fashion e-commerce platform SHEIN, online beauty and wellness destination Nykaa.com and online fashion site koovs.com (giving flat 60 per cent off with a code) also offered discounted sales on various designer brands.

“Indian consumers are value conscious and keenly seek attractive discounts. Retailers and online players in India are latching onto Black Friday as an occasion to seek new customers, to showcase their new offerings and essentially stitch a better consumer connect,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, told IANS.

Although the Black Friday sales in India are currently miniscule if compared to the US or other countries, the trend is fast catching up.

“This trend is also an indication of the strategy to minimise or overcome dependence on the traditional Diwali sales window,” Ram noted.

Source: Business Standard

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