Google which registered less than 0.1 per cent market share in the Indian premium smartphone segment in the second quarter this year, ditched the country on Tuesday, announcing that the newly-launched Pixel 4 and XL will not be available in India.

In a statement, the company said it has decided not to make Pixel 4 available in the country.

Pixel 4

“We remain committed to our current Pixel phones and look forward to bringing future Pixel devices to India,” a Google spokesperson said.

Google introduced the new Pixel 4, 4 XL, Pixelbook Go, Pixel Earbuds and Nest Mini during its annual hardware event in New York on Tuesday. The Google Pixel 4 comes with a starting price tag of $799 and Pixel 4 XL for $899. The phones will be shipped on October 24 globally, excluding India.

The tech giant has admitted that it sold fewer Pixel phones owing to industry-wide pressure on high-end smartphones.

According to Prabhu Ram, Head-Industry Intelligence Group (IIG), CyberMedia Research (CMR), the smartphone camera experience is something that consumers rank high, and care about enough to upgrade to a new smartphone.

“This is where the Pixel with its best-in-class camera capabilities has an advantage. Where the Pixel has faltered is in getting its pricing and go-to-marketing strategy right,” said Ram.

Source: Outlook India

 

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