As India grapples with the second Covid wave amid seismic shift in the way people work and learn, this year and beyond will be a major inflection point for the user-generated content on smartphones in the country, a new report said on Monday. From the growth of 5G-capable devices to evolving consumer trends around OTT, …
With the new OPPO Reno5 Pro 5G, OPPO kickstarts its 2021 market strategy in India, that includes, among others, launching as many as six 5G smartphones! In the year gone by, smartphone brands started debuting their 5G phones as well as expanding their affordable premium phone offerings. The OPPO Reno5 Pro 5G is the latest …
When we look at the affordable premium smartphone segment in India, there is more hyper-competition than before. Many new aspirant brands are challenging the triumvirate of incumbents – Apple, Samsung and OnePlus. With the increased competition, what is noticeable is also an increased commoditization of smartphone features. Across the board, smartphones are increasingly getting refined, …
With its singular focus on innovation and generating new intellectual property, ‘smartphone experimentation’ instead of ‘iterative innovation’ has been high on OPPO’s agenda. Whether it be the mechanized pop-up camera or the all-screen design of OPPO Find X. When the original Find X debuted, it showcased finesse with its full-screen display. The elevating camera mechanism …
Smartphones are growing taller, and taller. From 18:9, the next generation of smartphones are aiming for 21:9 screen aspect ratio displays that promise true cinematic and flawlessly rich gaming experience. But, in doing so, are they becoming tough to manoeuvre? Over the past couple of years, tall 18:9 aspect ratio screens on phones made the …