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WWDC21
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Apple iOS 15 and Consumer Healthtech

At Apple’s Worldwide Developers Conference (WWDC), Apple showcased some pathbreaking on-device health-related software innovations in its upcoming iOS 15. In essence, Apple is diving deeper into healthcare, providing consumers with more health insights. iOS 15 can identify, measure, and understand changes in a person’s health data. While doing so, Apple is allowing users to share …

Apple Special Event
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Apple Special Event: Apple is a Services Company

Apple’s play across services software and hardware is refreshing. From the announcements at the Apple Special Event, there is a clear shift in Apple’s positioning. Apple has flipped the entire value proposition: Apple *now* offers an exciting ecosystem, and the devices are mere conduits to access them. This is different from the earlier stance of …