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Jai Mani
Press

Redmi push & Jai Mani’s exit: End of the road for Xiaomi’s Poco brand?

Xiaomi may well be looking at killing its newly created sub-brand Poco, say analysts, with one of the top executives responsible for its development quitting amid the Chinese handset maker’s renewed push on the mid-to-premium price segment through newly created sub-brand Redmi. This price segment was previously catered through the Poco sub-brand. Speaking to ET, Xiaomi’s India head …