Prabhu RamWhile the top five smartphone brands currently enjoy a market share exceeding 75 per cent in India, whatever is left is now being shared by over 88 smartphone brands — leaving a mere 0.3 per cent market share for each player. Players like Panasonic and Videocon are among those 88 smartphone brands sharing the revenue of nearly Rs 43,560 crore — or Rs 475 crore revenue per brand (on average).
On the other hand, Samsung alone posted sales of over Rs 37,000 crore for its mobile phone business in India in the financial year 2018, followed by arch rival Xiaomi at nearly Rs 23,000 crore.
“As a result of the increased consolidation among the top five smartphone brands, the available potential sphere of play for other smartphone players has significantly decreased,” said Prabhu Ram, Head-Industry Intelligence Group (IIG) at the market research firm CyberMedia Research (CMR).
