Prabhu RamApple has started assembling its affordable second-generation iPhone SE (2020) in India that will reach authorised retail stores and online channels very soon, the company said on Monday.
Targeting Android mid-segment users as well as aspirational iPhone seekers, Apple brought the new iPhone SE (2020) to India, that looks like Apple iPhone 8 with the power of iPhone 11, to the India market for just Rs 42,500.
“New iPhone SE packs our most powerful chip into our most popular size at our most affordable price and we`re excited to be making it in India for our local customers,” Apple said in a statement.
Original iPhone SE and iPhone 6s were assembled by Wistron but those were discontinued in 2019.
With a 4.7-inch Retina HD display, Touch ID, A13 Bionic chip that enables great battery life and the best single-camera system, the new iPhone SE is a powerful and compact new smartphone.
In the latest earnings call with analysts, Apple CEO Tim Cook said that iPhone revenue grew 2 per cent in the June quarter and the company witnessed a strong iPhone SE launch amid great customer response.
According to Prabhu Ram, Head- Industry Intelligence Group (IIG), CMR, with the iPhone SE 2020, Apple has added a new chapter to its rather impressive India growth story.
“The iPhone SE 2020 has been doing exceptionally well, capturing 8 per cent market share of the total premium smartphones shipped during Q2 (second quarter),” Ram told IANS.
Source: DNA
