Prabhu RamThe lack of a clear roadmap for the launch of 5G services has not deterred Indian buyers from buying 5G enabled smartphones. In fact, 5G-readiness is one of the top three premium smartphone (above ₹25,000) purchase factors for consumers in India, says a new study by CyberMedia Research (CMR), a market research firm.
Around 83% of the India consumers said they would want their next smartphone purchase to be 5G ready. They believe 5G will give a huge boost to user-generated content, especially on short form video platforms.
CMR’s findings shows that 5G has led to huge growth in video content creation, especially short-form videos, in China and Western Europe, where 5G services have rolled out.
“As per our study findings, Indian consumers are seeking to upgrade to 5G-ready phones driven by the urge to future-proof themselves. When 5G becomes available in India within the next two years, it will give a considerable thrust to the increasing trend of short-form video creation and sharing, amongst millennials,” Prabhu Ram, Head-Industry Intelligence Group, CMR said in a statement.
With the extremely low latency of 5G, consumers will be able to upload and stream their content as seamlessly and effortlessly as they stream music today, explains Ram.
Source: LiveMint
