Prabhu RamApple’s PC and laptop shipments across Indian enterprises have grown more than 50% YoY as mindshare and market share across larger enterprises, rising pool of content creators and app developers continue to rise, analysts said.
Luca Maestri, Chief Financial Officer, Apple during the recent earnings calls said that in the enterprise market, our customers are increasingly investing in Apple products as a strategy to attract and retain talent. “Wipro, another large global enterprise customer, is investing in MacBook Air as a competitive advantage when recruiting new graduates globally, thanks to its superior performance and lower total cost of ownership,” Maestri added. “And with the new M2 chip powering MacBook Air and the 13-inch MacBook Pro, we expect more customers to make Mac available to their entire workforce.”
Luca Maestri, Chief Financial Officer, Apple during the recent earnings calls said that in the enterprise market, our customers are increasingly investing in Apple products as a strategy to attract and retain talent.
“Wipro, another large global enterprise customer, is investing in MacBook Air as a competitive advantage when recruiting new graduates globally, thanks to its superior performance and lower total cost of ownership,” Maestri added. “And with the new M2 chip powering MacBook Air and the 13-inch MacBook Pro, we expect more customers to make Mac available to their entire workforce.”
Apple has expanded its network of “corporate resellers” and footprint across key tier-1 and tier-2 towns for its offerings which has also helped boost enterprise sales.
With its ever-expanding bouquet of hardware and software services, along with strong focus on security and privacy, Apple is uniquely positioned for growth in its enterprise business in India, Prabhu Ram, Head, Industry Intelligence Group, CMR said.
“This growth is primarily driven by the growing hybrid and flexible work future, and driven by digital natives in the workforce,” Ram told ET.
Source: Economic Times
