Prabhu RamWhen it comes to their latest flagships, smartphone brands are never short of ads and announcements that brag about sales numbers or how fast the units sold out. But they seldom speak about the older flagship which is still selling in the market. This could be because of two reasons: one, the device was a massive failure or two, it is still is a very successful model that is raking in the real numbers.
“From the perspective of a consumer, there are various considerations that define their choice of buying a new smartphone,” says Prabhu Ram, an analyst with CyberMedia Research (CMR). “It could simply boil down to economics, especially the budget available, as well as their user persona, and aspirations. For instance, for some users, the latest flagship is not affordable, or its latest features may not make much of a difference, and they are happy with a compromise”.
Source: Indian Express
