Prabhu RamSmartphone sales through online platforms are likely to crash in the March quarter as the revised e-commerce rules came into effect on Feb 1, which restrict heavy discounting, along with several other practices. To limit the impact on overall sales, major handset companies are tying up with brick and mortar stores.
The most hurt would be vendors of Honor, Asus and Realme, which are online-only or online-heavy brands, said Prabhu Ram, head, industry intelligence group at CyberMedia Research told the newspaper. These companies have now started forming partnerships with stores such as Reliance Digital and Croma.
