Prabhu RamApple’s woes in India continue to grow and the latest being the iPhone shipments. The iPhone shipments are estimated to have shrunk to half as that of sales in 2017, worst since 2014. The company had recently cut production by 20 per cent due to decreasing sales globally.
Reports from CyberMedia Research estimates Apple’s India shipments at about 2 million iPhone sales. This estimate is lower than the company’s total iPhone sales of 3.2 million in 2017. The primary reason for declining sales for Apple in India is high pricing as companies like OnePlus, Vivo and other Chinese manufacturers are offering high-end smartphones at a much affordable price.
“Chinese brands have 30-40 percent cheaper pricing than Apple. It doesn’t make sense to pay sky-high prices for a product that doesn’t have new features,” said Prabhu Ram, head-industry intelligence group at Cyber-Media Research, adding that iPhones won’t even support 5G until 2020.
