Mobile gaming revenue generated through in-app purchases on Google Play Store and Apple App Store in 2020 grew by 51.3% and 30.2%, respectively, over 2019, according to preliminary estimates by Sensor Tower, an app analytics firm. The estimated spending on in-app purchases in Android games in 2020 was up from $76 million (approximately ₹550 crore) a …
Offline retail in smartphones set to rebound in 2021
Analysts are expecting the offline smartphone retail outlets to make a comeback in 2021. According to an International Data Corporation (IDC) report published in December 2020, the online sales accounted for 51 percent of overall sales of smartphones in October, growing 53 percent year -on- year (YoY). The report had also noted that the offline …
LG Wing: Truly propels smartphone innovation forward
The LG Wing is an absolute breath of fresh air. Period! This is a device that truly leverages human imagination to propel smartphone innovation forward. The LG Wing is the first phone from LG’s Explorer Project. This is a new initiative from LG that focuses on challenging established user norms by making new mobile devices …
5G starts rolling out but not in India
The first trend to catch up with the smartphone makers in 2020 was 5G. With the service yet to be rolled out in the country, Realme and iQoo were the firsts to launch 5G-ready smartphones in India, as early as February 2020. Since then, almost all the major smartphone makers have added at least one …
Realizing the 5G Consumer Future in India
As a truly vibrant mobile-first nation, Indians, across demographics, who have never used a desktop or a laptop, have been able to leapfrog to the digital world through smartphones and overcome their geographic and socio-economic barriers. Today’s smartphones are the conduit for consumers to enjoy an array of connected experiences. The timeline to the launch …
5G a key smartphone purchase decision for buyers
The lack of a clear roadmap for the launch of 5G services has not deterred Indian buyers from buying 5G enabled smartphones. In fact, 5G-readiness is one of the top three premium smartphone (above ₹25,000) purchase factors for consumers in India, says a new study by CyberMedia Research (CMR), a market research firm. Around 83% of the India …
On 25 Years of Samsung in India
The 1990s were seminal for India. India broke its shackles and moved ahead with liberalization. Overnight, India transformed from a seller’s market to a buyer’s market. Consumers became more aware, more aspirational, and demanded quality and value. Encouraged by the Government’s liberal policy regime, players, such as Samsung came into India. Samsung recently completed 25 …
Nokia 2.4: A targeted-niche value proposition
With the Nokia 2.4, Nokia has a compelling offering in the highly competitive value for money smartphone segment. Amidst offerings from realme, Redmi and POCO that pack the best specs in this segment, the new Nokia 2.4 leans on Nokia’s brand vision of delivering solid craftsmanship, performance and stock Android, meaning, its bereft of bloatware …
Snapdragon 888: Enabling Powerful Gaming Experiences
During the annual Snapdragon Tech Summit Digital 2020, Qualcomm introduced its latest flagship Qualcomm Snapdragon 888 5G Mobile Platform, which will set the benchmark for flagship smartphones in 2021. This new platform packs industry-leading mobile innovations in 5G, artificial intelligence (AI), gaming, and camera technologies for enabling premium flagship experiences that consumers seek. Mobile gaming …
Snapdragon 888 5G Platform: A Deep Dive
During the annual Snapdragon Tech Summit Digital 2020, Qualcomm introduced its latest flagship Qualcomm Snapdragon 888 5G Mobile Platform. The new platform packs industry-leading mobile innovations in 5G, artificial intelligence (AI), gaming, and camera technologies for enabling premium flagship experiences that consumers seek. Snapdragon 888 5G Platform is manufactured using the most advanced 5nm process …