As per a new study by CyberMedia Research (CMR), Indian Consumers are now prioritising audio quality as a key smartphone purchase driver ahead of camera and battery. In fact, across all parameters, one in every four users have stated audio quality as the most important factor while selecting their smartphone. For the first time ever, …
Apple has started assembling its latest and most affordable smartphone, the iPhone SE, in India, expanding its manufacturing operations here for the local and export markets. Wistron, which previously made the first generation of SE, is assembling the latest 2020 variant of iPhone SE in Bengaluru. It also makes the iPhone 7 in the same …
Apple has started assembling its affordable second-generation iPhone SE (2020) in India that will reach authorised retail stores and online channels very soon, the company said on Monday. Targeting Android mid-segment users as well as aspirational iPhone seekers, Apple brought the new iPhone SE (2020) to India, that looks like Apple iPhone 8 with the …
Foxconn, the key supplier to iPhone maker Apple Inc., announced on Wednesday that it is planning to add more manufacturing facilities outside China to reduce its dependence on the country in the light of the ongoing trade war, reported Bloomberg. Foxconn chairman Young Liu said China’s proportion in its total production has come down to …
Since its inception, OnePlus has established a reputation of delighting its customers with flagship smartphones packed with the latest specs at a ridiculously unbelievable pricing. For today’s millennials that are dominant technology users, the OnePlus has a very native appeal with its clean build, and swift performance. Over the past five years, OnePlus has moved …
A new Mobile Industry Consumer Insights (MICI) Survey, conducted by CyberMedia Research (CMR) in association with TECNO, the global premium smartphone brand of Transsion Holdings on Wednesday revealed that consumers in Aspirational Bharat saw a 120 per cent spike in smartphone usage for productivity compared to pre Covid-19 levels. According to the survey, during Covid-19 …
Samsung Electronics hosted its first-ever, virtual Galaxy Unpacked 2020 event livestreamed from Korea to introduce a new suite of power devices. The event is significant as it comes in the midst of the global pandemic. In preparation of the neo normal, Samsung used the Galaxy Unpacked platform to focus on driving purposeful innovations, operational agility, …
Tech giant Google will need to focus on its go-to-market strategy for its latest Pixel 4a smartphone in India besides focusing on pricing if it is looking to gain meaningful share in the world’s second-largest market, analysts said. Google launches its latest Pixel 4a smartphone along with 5G-enabled Pixel 5 and Pixel 4a (5G) smartphone. However, it will only …
New phones are once again launching every week after taking a bit of a pause during the coronavirus related lockdowns meant to slow the spread of COVID-19. It’s not surprising because India is the world’s biggest market of smartphones after China, with a size of more than 50 crore users. It’s a market that has …
China-based behemoth the BBK group that owns brands like OnePlus, Vivo, Oppo, Realme , and iQOO always had a clear market strategy and brand positioning in the fixed price segments for the India smartphone market. Not anymore. For the full calendar year 2019, the BBK Group dominated the Indian smartphone landscape with 37 per cent share, compared to 28 per cent …