The latest Samsung Galaxy Note10 Lite is part of Samsung’s new differentiated product offering strategy that makes available smartphones at various price points, ranging from the uber-premium foldable smartphones, to the premium flagship smartphones and their ‘Lite’ counterpoints. The new Samsung Galaxy Note10 Lite is an aggressive move by Samsung to bring all of the …
With Elvis Zhou at the helm, OPPO aims to ramp-up its India growth
As one of the leading smartphone brands in India, OPPO made some interesting moves in 2019, whether it be through its India-centric manufacturing, or through increased localized R&D and innovation efforts. In the year ahead, the India market will see the competition intensify further, and the first wave of 5G smartphones will potentially debut. In …
Pop Up Smartphone Camera Flips to Under Display
Smartphone should be smart enough to qualify as a smartphone. With its features and functionalities that can enchant users to spend a good 15 to 18 hours of day with it and importantly, pop up smartphone camera is one of them; a key ingredient without which much of the essence of a smartphone would not …
With the Galaxy Z Flip, Samsung asserts its leadership on Foldable smartphones
At its Samsung UNPACKED event for 2020, organized at the Palace of Fine Arts on February 11, 2020, Samsung unveiled the all-new Samsung Galaxy Z Flip, alongside the Samsung Galaxy S20 Series. If the Samsung Galaxy Fold was all about showcasing Samsung’s technological leadership in display and design engineering, the Samsung Galaxy Z Flip is …
Uber-premium smartphone market grew 23% in India
In a clear sign that aspirational India is ready to splurge on flaunting smartphones that may cost you a bomb, the uber-premium smartphone segment (Rs 1 lakh and above) in India grew 23 per cent (year-on-year) in 2019. Apple which actually created the uber-premium segment in India, contributed 85 per cent of the shipments with …
5G devices to contribute 1% to overall shipments in CY2020: CMR
With 5G being in constant limelight for the last couple of years, the first wave of 5G devices will appear in India and will contribute roughly 1 per cent to the overall shipment volumes in CY 2020. According to the CMR’s India Mobile Handset Market Review Report, this will be primarily driven by hyper-competitive market …
Coronavirus causes shortage of Asus ROG II smartphone
The outbreak of Coronavirus in China has started disrupting the component supply chain for smartphone companies in India. Asus India has issued an open letter for all the fans waiting to buy the ROG II smartphone. “Dear Fans, We know you’ve been excited to get your hands on the ROG Phone II. While we had …
Apple Q1 2020 Earnings: Behind Apple’s Growth in India
Apple turned around its India story in 2019, by doubling its market share to 2%. At the Apple Q1 2020 earnings call for the quarter ending December 28, 2019, Apple confirmed its success story with a quarterly revenue of $ 91.8 Bn, an increase of 9% from the year ago. With respect to India, Apple …
Poco to Retain Its ‘Everything You Need, Nothing You Don’t’ Philosophy in Bid to Take on Xiaomi
It was August 2018 when Xiaomi officially announced Poco as its new sub-brand to cater to the growing demands of young smartphone users. The Chinese brand unveiled the Poco F1 as its first — and only — model that disrupted the market for mid-range smartphones with the then top-end Qualcomm Snapdragon 845 SoC and up …
India might be the last frontier for Netflix in the global streaming war
Global streaming giants – Netflix India, Amazon Prime, and Disney, which owns Hotstar, among others – all have their eyes set on India’s soon-to-be US$5 billion video-on-demand (VOD) market. So, it’s not surprising when Amazon founder and CEO Jeff Bezos, on his three-day visit to India on Thursday, said Amazon will double down on its …