Until now, the smartwatch as a conduit to connected health and fitness was a close battle between two early innovators – Apple and Samsung. Early technology adopters, and brand loyalists of the two brands, enthusiastically embraced their smartwatch offerings. The WearOS-enabled Android smartwatch landscape has been seeking a champion smartwatch brand for some time now. …
When we look at the affordable premium smartphone segment in India, there is more hyper-competition than before. Many new aspirant brands are challenging the triumvirate of incumbents – Apple, Samsung and OnePlus. With the increased competition, what is noticeable is also an increased commoditization of smartphone features. Across the board, smartphones are increasingly getting refined, …
Since its inception, OnePlus has established a reputation of delighting its customers with flagship smartphones packed with the latest specs at a ridiculously unbelievable pricing. For today’s millennials that are dominant technology users, the OnePlus has a very native appeal with its clean build, and swift performance. Over the past five years, OnePlus has moved …
As the primary go-to device, the smartphone plays a key role in consumer lives, when it comes to capturing life’s most important memories. Our memories reside in the many photos that we capture daily to document our lives. For smartphone OEMs, the smartphone camera is a key battleground for innovation. While successive iterative innovations have …
From its inception, the OnePlus brand has built-up, and relied on the feedback of its large fan base in developing and innovating products for them. For today’s millennials, the OnePlus brand has a very native appeal with its clean build, and swift performance. With its Never Settle motto, the OnePlus DNA has revolved around a …
The question about “what comes next” is something that has propelled innovators, thinkers, and the dreamers forward. In an industry that has thrived on iterative innovations, Samsung introduced its bold engineering marvel, the Samsung Galaxy Z Flip. The era of iterative innovations is beyond us. In a hyper-competitive market, demanding consumers are more keen on …
With its singular focus on innovation and generating new intellectual property, ‘smartphone experimentation’ instead of ‘iterative innovation’ has been high on OPPO’s agenda. Whether it be the mechanized pop-up camera or the all-screen design of OPPO Find X. When the original Find X debuted, it showcased finesse with its full-screen display. The elevating camera mechanism …
When it comes to offering trust, reliability and performance, one mobile brand that has consistently pushing itself is HMD Global. As the home for Nokia phones, HMD Global has built a reputation around introducing classic retro mobile designs for the new generation. Think the iconic 3310, or the Banana Phone! HMD Global is now back …
The latest Samsung Galaxy Note10 Lite is part of Samsung’s new differentiated product offering strategy that makes available smartphones at various price points, ranging from the uber-premium foldable smartphones, to the premium flagship smartphones and their ‘Lite’ counterpoints. The new Samsung Galaxy Note10 Lite is an aggressive move by Samsung to bring all of the …
Conventional thinking never results in pathbreaking innovation. And, looking at tomorrow’s ideas through today’s lens will always open up new innovations for ridicule and rejection. Samsung gets full credits for being bold and brave in envisaging a new form factor and making it a reality. The Galaxy Fold is an exciting, pathbreaking and successful innovation, …