Prabhu RamChinese handset makers Oppo and OnePlus are setting up research and development centres in India to improve their offerings of localised products and services for the fast-growing smartphone market and create hubs for global innovation.
The move is a natural extension of their already expanding local manufacturing capability, analysts said.
According to Prabhu Ram, head of the industry intelligence group at CyberMedia Research, handset companies setting up R&D centres is the next natural extension of their ongoing India strategy.
“It also showcases their commitment to India as a growth market and their continued intent on investing in, developing and leveraging made-in-India innovations,” said Ram. “As a result, the India mobile handset market will become the hub for new smartphone innovations, not just for India but the world,” added Ram
