Prabhu RamFacing stiff competition from Chinese and South Korean players, Japanese conglomerate Sony Corporation has announced to quit the Indian smartphone market.
Sony had less that 0.01 per cent of the total Indian smartphone market share in the first quarter of 2019.
Sony Mobile, however, said that it would continue to monitor the market situations and business feasibility in the country.
“Our focus markets are Japan, Europe, Hong Kong and Taiwan to drive profitability and future prospects in the 5G era,” Sony Mobile said in a statement on Wednesday.
“In a cut-throat market like India where Chinese smart phone brands rule the roost with industry-leading specs and having over 60 per cent market share, it’s tough for other brands to garner a meaningful revenue share. Sony has had a very miniscule market share in India,” Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, told IANS.
For Sony, the performance of its mobile business has lacked the sheen, and has been a clear outlier compared to its other divisions.
“It makes sense for it to cut its losses and refocus on other verticals,” Ram added.
