Mr. Anku Jain is Managing Director, MediaTek India, since April 2018. Since joining MediaTek 14 years ago, Mr. Jain has played an important role in developing MediaTek’s operations in India. He most recently served as senior director and head of MediaTek’s office in Noida. Mr. Jain oversees the operations of MediaTek’s office in Noida and …
As a company that has been globally recognized for its excellence in innovation and product engineering, Apple has had a gold run with its trailblazing iPhones, and other category defining products. Think iPad, Apple Watch or the Macs. Each successive generation of iPhones has helped Apple grow, on the back of increasing consumer appetite. The …
Chinese smartphone giant Huawei, which is currently battling the trade ban imposed by the US, has also been cut off by Facebook to comply with the sanctions, but experts believe that the move by the social networking giant would not have worrying implications on the smartphone player. “Unlike Google, Facebook has taken a different approach …
Brick and mortar shops are becoming the next battleground for handset brands in the country as brands like Samsung, Oppo and Vivo takes steps to further bolster their footprints following the entry of online-heavy brands like Xiaomi and Realme. Analysts said that brand clutter on retail counters will increase following an intense competition. However, analysts …
TikTok, a short-form mobile video app from China, has seen a meteoric rise since 2018. Over 1.1B users have installed TikTok globally. In 1Q 2019, TokTok was the third most installed app in the world, just behind WhatsApp and Messenger. As affordable smartphones coupled with low data prices break boundaries for Indians everywhere, TikTok and …
Mr. Tao Li is Founder and Executive Director at APUS Group. He started working in the internet industry in the year 1999. His industry experience helped him develop an acute business sense and in-depth thinking of the global internet industry. He decided to create APUS in June 2014, following his success as Senior Vice President, …
Sandwiched between the ongoing US-China trade war, Chinese telecom equipment major Huawei is frantically looking to salvage its prestige and fast cover the lost ground. The company is bullish on shifting gears towards its India operations to revive its reputation as a reliable smartphone manufacturer and a 5G player. With the digital-friendly Narendra Modi government …
Second-hand handset sellers expect panic selling of Huawei smartphones as the news of the withdrawal of Android support for the company’s new devices spreads, which is likely to lead to a sharp fall in their resale value as well. Speaking to ET, OLX said as things stand, supply of Huawei smartphones on OLX is expected …
Apple and Samsung, the flagbearers of innovation in the consumer technology space for years, may be losing the trust of young Indian consumers to a Chinese rival. Oppo Mobile India, the local subsidiary of China’s BBK Electronics, has emerged as the most-preferred innovative handset brand in the premium segment, as per an independent study conducted …
The premium smartphone market in India is essentially a hyper-competitive, three-way fight involving Samsung, Apple and OnePlus. Remember, in the premium segment, the brand loyalty is relatively higher, than as compared to the entry-level and value for money smartphone segment. Yet, the India market offers plenty of avenues for growth for smartphone brands offering competitive …