Jai Mani
Press

Redmi push & Jai Mani’s exit: End of the road for Xiaomi’s Poco brand?

Xiaomi may well be looking at killing its newly created sub-brand Poco, say analysts, with one of the top executives responsible for its development quitting amid the Chinese handset maker’s renewed push on the mid-to-premium price segment through newly created sub-brand Redmi. This price segment was previously catered through the Poco sub-brand. Speaking to ET, Xiaomi’s India head …

TikTok
Press

Facebook has no choice but to topple TikTok in India

Chasing 15 seconds of fame, millions of Indians are hooked to TikTok and the success of the Chinese short video-sharing app — despite controversies and calls for regulation — has forced major digital giants to incorporate short videos on their own platforms. TikTok is available in 150 markets, in 75 languages and has more than 700 million …

Realme X
Devices

Realme X is an Inspired Value for Money Smartphone

The hypercompetitive smartphone market in India is replete with smartphones, across price bands, that offer very little to distinguish them, whether it be in terms of specifications or even colors (really, blue is the new black!). Well, not quite! Take, for instance, Realme, 2018’s breakout smartphone brand that has come up with the Realme X. …

Google
Devices

Qualcomm 215 Mobile Platform for Entry-level Smartphones

India represents one of the world’s fastest growing smartphone markets, with the smartphone market growing by around 10% in 2018. A confluence of factors, driven by a growing aspirational class getting more connected, via increased availability, accessibility and affordability of devices and data have contributed to this market growth. The smart feature phones and, more …