In a hyper-competitive smartphone market, where smartphone brands are increasingly homogenous in specs and features, the fight for vaning consumer interest has taken the form of multiple launches by smartphone brands in a year. Most of such products fizzle out within a few weeks, or even days, of the launch. In such a milieu, OPPO …
India is expected to be the only major smartphone market that will grow in 2019, following on from a strong 2018, while China is staring at a decline and expansion in the US is expected to be flat. Smartphone shipments in 2019 are expected to reach 160 million in India, according to CyberMedia Research. Prabhu …
Chinese handset makers Oppo and OnePlus are setting up research and development centres in India to improve their offerings of localised products and services for the fast-growing smartphone market and create hubs for global innovation. The move is a natural extension of their already expanding local manufacturing capability, analysts said. OnePlus, the leader in India’s …
Chinese handset makers Oppo and OnePlus are setting up research and development centres in India to improve their offerings of localised products and services for the fast-growing smartphone market and create hubs for global innovation. The move is a natural extension of their already expanding local manufacturing capability, analysts said. According to Prabhu Ram, head …
Chinese handset maker Oppo is planning to hire over 500 engineers to support its newly launched research and development (R&D) center in Hyderabad over next few years as it looks to strengthen its market presence in India by bringing more localised products and services. The BBK Electronics-led brand has a plan to make this facility …
OPPO has opened its first research and development centre (R&D) in India in a bid to make deeper inroads into the country’s smartphone market. Located in Hyderabad’s Hitech City, the facility is apparently its largest R&D centre outside China. The company now has four R&D centres across the globe. “This new India R&D hub will …
On December 15, 2018, OPPO, a leading smartphone brand, announced their first ever R&D centre in Hyderabad, India. For OPPO, the R&D centre is the fourth globally, and their largest facility outside of mainland China. Here are some key questions that this article seeks to answer: Why is OPPO India focusing on R&D now? What …
Montblanc, the German luxury watch brand famous for its writing instruments and leather bags, entered the smartwatch market with the Montblanc Summit in 2017. Its latest edition, the Montblanc Summit 2, is positioned as a uber luxe premium edition smartwatch, complete with a calf leather strap, a thick steel or titanium case, a folding clasp …
On December 11, 2018, Asus debuted its latest two offerings, Asus Zenfone Max Pro M2 and Asus Zenfone Max M2 in India at a starting Price of Rs. 12,999 and Rs. 9,999 respectively. On paper, the two smartphones are priced fairly aggressively, and matching other entry and mid-tier smartphones in the market. The two phones …
Chinese smartphone maker, Meizu plans to consolidate its position in India’s fiercely competitive handset market by creating products designed for the country at specific price points. The Alibaba-backed manufacturer has just launched two budget smartphones and a premium device in India. “Meizu’s intent and product offerings is one part of the story; whether it translates …