Prabhu RamChina-based Realme’s smartphone shipments grew by over 600 percent in the September-October period in comparison to the July-August period, making it the top emerging brand in India, a new report said on Thursday. During the same period, Xiaomi’s and Samsung’s shipments grew by 10-12 percent each while Huawei-Honor grew by around 5 percent, said CyberMedia Research’s (CMR) mobile handset report.
“Realme’s breakthrough performance points to the fact that the India market still offers enough growth opportunities for aggressive brands with differentiated marketing strategies. Realme’s focus has been on the very demanding millennials,” said Prabhu Ram, Head-Industry Intelligence Group, CMR.
“On the back of the upcoming Realme U1, I would not be surprised if Realme were to potentially breakthrough into the top five smartphone brands in Q4 2018,” he added.
