Samsung Ends Xiaomi’s Six-Month Reign As India’s Top Smartphone Brand

According to CMR, one of the three big firms tracking the Indian market, Samsung topped Indian smartphone shipments in Apr-Jun with a share of 29.9%, followed closely by Xiaomi at 29.6% and Vivo at a distant 9.6%.

“In 2Q 2018, Samsung’s continued brand loyalty in India paid dividends with its new refreshed portfolio enabling it to trump Xiaomi in the cut-throat smartphone competition,” said Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR.

“Whether it be the new rich features, camera or screen innovations, they all helped it in making dents.”