Prabhu RamSamsung looks to be on track to regain its top spot in the Indian smartphone market, after a strong performance in March. The South Korean electronics maker, which once replaced Nokia atop the smartphone market in India, has ceded that spot to China’s Xiaomi since the third quarter of 2020.
Growing traction in offline retail in line with the easing of coronavirus-induced restrictions has also helped Samsung regain its market presence.
The company has been able to cover most price segments with its new launches, which has given it “market momentum”, said Prabhu Ram, head, industry intelligence group at Cybermedia Research.
Samsung dominated the 5G value for money price band of ₹7,000 to ₹25,000 as well, in the March quarter, according to Cybermedia Research.
Source: LiveMint
