Microsoft’s acquisition of Activision Blizzard, the maker of ‘Call of Duty’ and ‘Candy Crush’, for $68.7Bn is one the biggest-ever tech and gaming industry deals ever. Microsoft becomes the world’s third-largest gaming company by revenue, behind Tencent and Sony. Driven by the pandemic-induced uptick, gaming has taken centrestage today. The deal marks a bold bet on …
Why Facebook aims to rebrand itself as metaverse network?
Social media giant Facebook is planning to rebrand the company with a new name that focuses on the metaverse — a term that many of us have little idea about. According to industry experts, building the brand’s resonance will involve creating more awareness around Facebook, with an intent to forge a positive association with target …