The latest move by OnePlus to shift its focus on affordable smartphones is a result of the pandemic which is forcing customers to hold back on discretionary purchases, especially in India, analysts said. They added changed strategy could be seen in the light of evolving market condition, especially mid-premium segment driving handset volumes. In …
As one of the leading smartphone brands in India, OPPO made some interesting moves in 2019, whether it be through its India-centric manufacturing, or through increased localized R&D and innovation efforts. In the year ahead, the India market will see the competition intensify further, and the first wave of 5G smartphones will potentially debut. In …