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Apple Special Event
Viewpoints

Apple Special Event: Apple is a Services Company

Apple’s play across services software and hardware is refreshing. From the announcements at the Apple Special Event, there is a clear shift in Apple’s positioning. Apple has flipped the entire value proposition: Apple *now* offers an exciting ecosystem, and the devices are mere conduits to access them. This is different from the earlier stance of …

Apple India Push
Press

Will new iPhones and services help change Apple’s market position?

Apple‘s new iPhones, announced yesterday evening at the Steve Jobs theatre, Cupertino had the audience at the edge of their seat. The new iPhones retain the fundamental design language of the predecessors but have got a lot going for them like computational photography, night mode, and some benchmark breaking under-the-hood upgrades. In addition to them, …

iPhone 11
Press

Apple in deep India push with streaming service, iPhone 11 at ‘aggressive’ prices

Apple made a determined bid to push deeper into India, unveiling what analysts termed was a disruptive pricing for its upcoming video streaming services to take on the likes of Netflix, Hotstar and Amazon, and lowering the price of its latest entry model, iPhone 11, by nearly 16% compared with last year’s similar model, iPhone …