Amidst the pandemic, and especially the everything-from-home year, smartphone gaming took off spectacularly in India. For consumers trying to deal with the prolonged social isolation alongwith all the anxiety and ambiguity of the last year, mobile gaming provided a creative outlet. From my vantage point, I know of loved ones and peers who took to …
Mobile gaming in India on the rise, thanks to COVID19
Mobile gaming in India is on the upswing, driven by consumers staying at home amidst the pandemic-induced lockdown. As per a new CMR Report, The Next Gen Mobile Consumer, mobile gaming has increased among three in every five serious gamers, with four hours being average duration of increase since the lockdown began in India. Interestingly, …