Global streaming giants – Netflix India, Amazon Prime, and Disney, which owns Hotstar, among others – all have their eyes set on India’s soon-to-be US$5 billion video-on-demand (VOD) market. So, it’s not surprising when Amazon founder and CEO Jeff Bezos, on his three-day visit to India on Thursday, said Amazon will double down on its …
Unbundling Hike to drive service penetration
Earlier this week, Hike, founded by Kavin Bharti Mittal, announced unbundling its content and services into new applications. While Hike would continue to be a messaging app, the other services, including video, news and associated services would be hived off into separate apps. Key takeaways emerging from hiving off Hike from a ‘super app’ into …