Samsung’s third generation foldable phones are truly at the threshold of mainstreaming foldable adoption. Since they first made their debut in 2019, Samsung has been able to rapidly scale-up the new foldable technologies, with features such as enhanced durability and water resistance to make them much more attractive to a wider audience in 2021. All …
Samsung faces tough but ‘doable’ challenge to rise to top in India handset market
It’s been a tough few years for Samsung in the India handset market, where it has struggled to keep pace with or beat back competition from Chinese rivals such as Xiaomi, Vivo and Oppo. The first signs of vulnerability came when Samsung lost the smartphone crown to Xiaomi in the September quarter of 2017. In …
With the Galaxy Z Flip, Samsung asserts its leadership on Foldable smartphones
At its Samsung UNPACKED event for 2020, organized at the Palace of Fine Arts on February 11, 2020, Samsung unveiled the all-new Samsung Galaxy Z Flip, alongside the Samsung Galaxy S20 Series. If the Samsung Galaxy Fold was all about showcasing Samsung’s technological leadership in display and design engineering, the Samsung Galaxy Z Flip is …