2018 was an interesting year for smartphones in the India market, with a series of steady and even impressive, smartphones from all major brands, Chinese as well as Global. Across price bands, there were many smartphones vying for attention with their incredible design, craftsmanship and performance. More than ever before, smartphone innovation picked pace in …
In a hyper-competitive smartphone market, where smartphone brands are increasingly homogenous in specs and features, the fight for vaning consumer interest has taken the form of multiple launches by smartphone brands in a year. Most of such products fizzle out within a few weeks, or even days, of the launch. In such a milieu, OPPO …
Chinese handset makers Oppo and OnePlus are setting up research and development centres in India to improve their offerings of localised products and services for the fast-growing smartphone market and create hubs for global innovation. The move is a natural extension of their already expanding local manufacturing capability, analysts said. OnePlus, the leader in India’s …
Consumers may want to prepone their Diwali shopping for mobile phones as prices are expected to rise sometime in September with handset makers that import most of their components from China, are forced to factor in 4-6% higher input costs with the rupee crashing to a record low against the US dollar. Prabhu Ram, head …
2017 will be remembered as the year when the smartphone innovation hit a plateau. This is the year when the lines got increasingly blurred when it came to comparing smartphone brands on specs and hardware, across price bands. Smartphone vendors also realized the futility in driving their USPs around hardware. Whether it be cameras or …