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How brands like Xiaomi, Samsung building ‘India-first’ portfolio to differentiate and grow business

Growth opportunities and scalability offered by the India smartphone market has started to appeal to the Chinese brands like Xiaomi, Infinix and Realme and Korea’s Samsung as the companies are increasingly taking an “India-first” approach to differentiate and grow business in the world’s fastest-growing smartphone market. These brands are also leveraging local research and development …