A few years ago, the smartphone market in India had a different complexion from the one now, with the likes of Micromax, Lava, Intel and Karbonn enjoying a healthy market leadership with their affordable mobile phones. Xiaomi had just entered the market, and other Chinese mobile brands were exploring their own forays into India. Circa …
HTC, one of the most premium brands in India in the last decade, shut shop in India in mid-2018. From a technology innovation perspective, HTC ranked pretty high up, but could not match it with a similar innovation in its business or go-to-market perspective. Its market in India nose-dived since it was either too late …
Indian handset players such as Micromax and Lava, fighting for survival in their home market, are looking to shore up revenue and drive volumes through international expansion. But analysts say that a better bet will be to increase focus on the under-$100 (around Rs 7,000) smartphone segment and on feature phones, which still offer huge …
Once the darling of Indian smartphone users, desi brands like Micromax, Karbonn, Lava, Intex and few others have nearly been decimated by affordable-yet-powerful devices from the Chinese vendors that have flooded both online and offline channels. In the 2013-2014 period, the domestic brands gained great traction and enjoyed 40-45 per cent market share — till …