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Hike
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Unbundling Hike to drive service penetration

Earlier this week, Hike, founded by Kavin Bharti Mittal, announced unbundling its content and services into new applications. While Hike would continue to be a messaging app, the other services, including video, news and associated services would be hived off into separate apps. Key takeaways emerging from hiving off Hike from a ‘super app’ into …