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Will realigning OnePlus, Vivo, Oppo work for BBK Group in India?

China-based behemoth the BBK group that owns brands like OnePlus, Vivo, Oppo, Realme , and  iQOO always had a clear market strategy and brand positioning in the fixed price segments for the India smartphone market. Not anymore. For the full calendar year 2019, the BBK Group dominated the Indian smartphone landscape with 37 per cent share, compared to 28 per cent …