With the Nokia 2.4, Nokia has a compelling offering in the highly competitive value for money smartphone segment. Amidst offerings from realme, Redmi and POCO that pack the best specs in this segment, the new Nokia 2.4 leans on Nokia’s brand vision of delivering solid craftsmanship, performance and stock Android, meaning, its bereft of bloatware …
Why feature phone still sells in the smartphone age?
Yogendra Singh, a senior official in the Bihar government, uses an Android smartphone when he has to browse the web, click a photo or watch YouTube videos. However, he still uses his Nokia 105 feature phone for personal and work calls, simply because he finds it handy and its long battery backup is especially helpful …
Five Key Tech Trends To Watch at IFA 2019
The Internationale Funkausstellung — more popularly known as IFA — is an annual flagship consumer tech trade show held at the Messe Berlin, and is very much akin in size and scale to the CES. In fact, the IFA is Europe’s flagship event, with a very sweeping canvas, that is in sharp contrast to the …
Deciphering HTC’s Potential ‘Brand Licensing’ Move in India
HTC, one of the most premium brands in India in the last decade, shut shop in India in mid-2018. From a technology innovation perspective, HTC ranked pretty high up, but could not match it with a similar innovation in its business or go-to-market perspective. Its market in India nose-dived since it was either too late …
MWC 2019: 5G, Foldable, and Mixed Reality
At Day Zero of the MWC 2019 at Barcelona, there were some interesting contrasts: While Huawei made a bold bet on Foldable Smartphones, Nokia showcased its Computational Photography chops (in collaboration with Light Labs) with its five rear camera innovation. One key standout hit was Microsoft, who crashed the party, with a renewed pitch for …
‘Make In India’ Impact: 94 Per Cent Of Mobiles Sold In The Country Now Manufactured Domestically
According to a report published by CyberMedia Research (CMR) for Q3 2018, “Make in India program is contributing to a significant rise in domestic manufacturing of mobile handsets,” and almost 94 per cent of mobile handsets sold in the country are now being manufactured domestically. Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR, commenting on the …
Nokia bets big on 4G feature phones
The latest entrant in the fast-growing 4G feature phone market, Nokia, is betting big on the category that has created enough buzz in the last year since the new telecom player Reliance Jio launched its 4G feature phone at dirt cheap prices. Nokia, the erstwhile leader in the mobile handset market, made a comeback …
Nokia 5.1 Plus: Affordable, yet Premium-like
HMD Global, the home of Nokia smartphones, has in partnership with Google built its latest mid-range devices with stock Android as part of the Android One program. With its new Nokia 5.1 Plus, HMD can now stake claim to the iconic Nokia brand, with its design craftsmanship, promise and performance. While Nokia’s competitors, such as Xiaomi, …
Eight Predictions for Smartphones in Twenty Eighteen
2017 will be remembered as the year when the smartphone innovation hit a plateau. This is the year when the lines got increasingly blurred when it came to comparing smartphone brands on specs and hardware, across price bands. Smartphone vendors also realized the futility in driving their USPs around hardware. Whether it be cameras or …