The latest move by OnePlus to shift its focus on affordable smartphones is a result of the pandemic which is forcing customers to hold back on discretionary purchases, especially in India, analysts said. They added changed strategy could be seen in the light of evolving market condition, especially mid-premium segment driving handset volumes. In …
It was August 2018 when Xiaomi officially announced Poco as its new sub-brand to cater to the growing demands of young smartphone users. The Chinese brand unveiled the Poco F1 as its first — and only — model that disrupted the market for mid-range smartphones with the then top-end Qualcomm Snapdragon 845 SoC and up …
It’s that time of year again. The annual Consumer Electronics Show, or CES 2020, will debut in Las Vegas in the first week of January. While this is the largest expo of its kind, and may be intimidating in terms of its scale, the CES remains a bellwether on new technology trends sweeping the consumer …
Chinese smartphone maker Xiaomi is confident that it will be able to retain its No. 1 position in the Indian smartphone market next year too, but industry experts believe that the country may see a different winner in 2020. At the end of the first quarter of 2019, Xiaomi had a market share of 30.6%, …
Xiaomi, the No.1 smartphone brand in India with 26% market share in Q3 2019, is forging ahead with its diversification moves towards services, with a new offering, named Mi Credit, launched earlier this week that aims at simplifying access to credit for the youth. The new offering follows on the heels of the Mi Pay, …
Apple CEO Tim Cook has said that growth in India has bounced back in the April-June quarter, after an underwhelming first six months of the fiscal year which underlined the iconic smartphone maker’s challenges in the South Asian nation in the face of competition from Chinese rivals such as Xiaomi and OnePlus, besides South Korea’s …
India’s plans to ease local sourcing rules in single brand retail are set to help Apple the most among other foreign companies such as OnePlus and Oppo wanting to open their own stores in India, said analysts and sector watchers. The move is aimed at attracting higher foreign investment at a time when global foreign direct investment (FDI) flows …
The government’s decision to relax local sourcing norms for foreign direct investment (FDI) in single brand retail trading would not in anyway upset the equilibrium of the organic retail and would add to our economy, industry experts said on Friday. In a boost for companies like Apple, Finance Minister Nirmala Sitharaman on Friday announced to …
India’s premium mobile market is buzzing with action. The market, which opened up with the entry of a new Chinese player OnePlus, is now seeing heightened activity with Samsung coming out with all its might to capture its lost glory. OnePlus has upped its market share in the Indian mobile handset market in the premium …
There was a time when Android smartphone makers used to unabashedly copy the iPhone, often considered as the gold standard in smartphones. From shamelessly copying the design to stealing the signature features like the infamous notch, Android smartphones were simply iPhone knockoffs. But in recent months we have seen evidence of how Android smartphone makers …