The global smartphone landscape has witnessed a fascinating shift in 2023, with Apple reclaiming the top spot from Samsung for the first time. This shift at the top is reflective of the hypercompetitive dynamics at play in the global smartphone market – across both the premium to the value for money- end of the smartphone …
At the MWC 2022, I got a hands-on opportunity to try out OPPO’s Air Glass, an AR product that OPPO terms as ‘assisted reality’ as against the full-blown augmented reality that most brands are working-on towards the metaverse. OPPO’s Air Glass was debuted at OPPO’s INNO Day event. The OPPO Air Glass is one of …
For Indian consumers, the smartphone is an extension of their lifestyle. Indian consumers are value conscious, aspirational and demanding. They seek the best-in-class specs, and are, for the most part, brand agnostic, especially in the entry-level premium segment. For a smartphone brand to be considered premium, it would need to deliver on the hardware as …
Each progression of cellular technology, be it from 2G to 3G, and then, from 3G to 4G/LTE, has focused on two key aspects – how to make existing features better and more scalable and adding new features that can unleash new use cases, new experiences, and business models. Rajen Vagadia is VP and President of …
The OPPO 50W mini SuperVOOC charger from OPPO is an exciting and battery charging innovation. The mini charger is extremely thin and comfortable to carry. When one holds the device in hand, It is almost akin to a smooth pebble. Some have, in fact, referred to the mini charger as a ‘biscuit charger’ alluding to …
Making innovations possible in the lab takes vision and perseverance. As an innovation powerhouse, OPPO has been at the forefront of bringing new innovations into reality. With the OPPO X 2021, a concept phone with a rollable OLED display, OPPO has debuted a bold vision for the future. The OPPO X 2021 was first showcased …
For over a year now, OnePlus and OPPO have been focused on bringing more synergies to their operations, and script their future. For OnePlus, this new chapter is a pivotal one. The company that Pete Lau and Carl Pei started together as a flagship challenger brand, has attained scale over the years. Last year, Pete …
With the new OPPO Reno5 Pro 5G, OPPO kickstarts its 2021 market strategy in India, that includes, among others, launching as many as six 5G smartphones! In the year gone by, smartphone brands started debuting their 5G phones as well as expanding their affordable premium phone offerings. The OPPO Reno5 Pro 5G is the latest …
As we roll into a new decade, it is exciting to see new rollable smartphones that seek to redefine the rectangular slabs that we have had for far long now. Iterative innovations did bring some excitement to new smartphones over the past few years, including exciting innovations in display, camera, battery and storage, among others …
At its annual Snapdragon Tech Summit Digital 2020, Qualcomm today debuted its latest flagship Qualcomm Snapdragon 888 5G Mobile Platform, focused on enabling premium immersive smartphone experiences for consumers. Qualcomm Technologies’ innovation in the premium tier, coupled with the evolution of 5G, is accelerating and continuing to redefine immersive consumer experiences. Qualcomm Technologies builds foundational …