It was August 2018 when Xiaomi officially announced Poco as its new sub-brand to cater to the growing demands of young smartphone users. The Chinese brand unveiled the Poco F1 as its first — and only — model that disrupted the market for mid-range smartphones with the then top-end Qualcomm Snapdragon 845 SoC and up …
Has Xiaomi’s POCO F1 played safe?
With the POCO, its new aspirational premium sub-brand, Xiaomi seeks to disrupt the India market redefining the premium segment in India. The Poco F1 comes with all the specs that a “premium smartphone” boasts about, at a price unheard of. The question remains: Has POCO played safe with its pricing? From a strategy …