As consumer sentiment runs high amid growing chorus for boycotting Chinese goods in the country, the fluid situation in India’s smartphone market offers new opportunities for various smartphone makers, especially the non-Chinese ones like Samsung, Apple, Nokia, Asus and others, to realign their strategies and regain the lost market share in the face of fierce …
Xiaomi may well be looking at killing its newly created sub-brand Poco, say analysts, with one of the top executives responsible for its development quitting amid the Chinese handset maker’s renewed push on the mid-to-premium price segment through newly created sub-brand Redmi. This price segment was previously catered through the Poco sub-brand. Speaking to ET, Xiaomi’s India head …
With the POCO, its new aspirational premium sub-brand, Xiaomi seeks to disrupt the India market redefining the premium segment in India. The Poco F1 comes with all the specs that a “premium smartphone” boasts about, at a price unheard of. The question remains: Has POCO played safe with its pricing? From a strategy …