As one of the leading smartphone brands in India, OPPO made some interesting moves in 2019, whether it be through its India-centric manufacturing, or through increased localized R&D and innovation efforts. In the year ahead, the India market will see the competition intensify further, and the first wave of 5G smartphones will potentially debut. In …
Oppo leads Apple, Samsung in race to win over youngsters in India
Apple and Samsung, the flagbearers of innovation in the consumer technology space for years, may be losing the trust of young Indian consumers to a Chinese rival. Oppo Mobile India, the local subsidiary of China’s BBK Electronics, has emerged as the most-preferred innovative handset brand in the premium segment, as per an independent study conducted …
The ‘Multi Variant’ Smartphone Strategy
The Indian smartphone market is very hyper-competitive. For instance, at the end of CY2018, the top five smartphone brands enjoyed a market share exceeding 75%, while over 88 smartphone brands fought for a mere 0.3% market share available for each player. In terms of smartphone shipments, most of the activity is centered around the entry-level …
Huawei P30 Pro Camera Prowess: A Photoessay
One of the standout hits this year, thus far, has been the Huawei‘s latest and the most premium flagship in its P series, the Huawei P30 Pro. It raised quite a few eyebrows, and appreciation for its camera system, especially the 50x Zoom. The four cameras on the back are the standout sensation on this …