Indian gaming platforms like Dream11, Mobile Premier League (MPL) and Nextwave Multimedia, a subsidiary of gaming company Nazara Technologies which owns the World Cricket Championship (WCC) franchise, are actively looking to launch their own non-fungible tokens (NFTs). While NFTs are being launched in various sectors, gaming NFTs have become a rage after online game Axie …
The latest move by OnePlus to shift its focus on affordable smartphones is a result of the pandemic which is forcing customers to hold back on discretionary purchases, especially in India, analysts said. They added changed strategy could be seen in the light of evolving market condition, especially mid-premium segment driving handset volumes. In …
Learning its lessons from the success of iPhone XR in India, Apple has done the right thing by launching iPhone 11 at a reasonable price point at a time when the festive season is round the corner, industry analysts said on Wednesday. The iPhone XR that was launched last year saw uplift after the price drop and …
Google’s new Pixel devices priced at almost half of its previous rollouts may still not be able to move the needle much for the search giant in Indian smartphones, especially in the premium segment, given the superior features rivals such as Samsung, Xiaomi, Vivo and OnePlus offer at similar or lower price points, say market …
Despite all the incredibly ‘over-the-top’ bad press, marked by condescension and some derision on the part of some of the tech reviewers of early units of Samsung Galaxy Fold that broke, Samsung is keeping up with its launch on April 26. Somewhere in the era of ‘instant gratification’, cynicism overrides everything else. The Galaxy Fold …
In a hyper-competitive smartphone market, where smartphone brands are increasingly homogenous in specs and features, the fight for vaning consumer interest has taken the form of multiple launches by smartphone brands in a year. Most of such products fizzle out within a few weeks, or even days, of the launch. In such a milieu, OPPO …
With the POCO, its new aspirational premium sub-brand, Xiaomi seeks to disrupt the India market redefining the premium segment in India. The Poco F1 comes with all the specs that a “premium smartphone” boasts about, at a price unheard of. The question remains: Has POCO played safe with its pricing? From a strategy …