For Indian consumers, the smartphone is an extension of their lifestyle. Indian consumers are value conscious, aspirational and demanding. They seek the best-in-class specs, and are, for the most part, brand agnostic, especially in the entry-level premium segment. For a smartphone brand to be considered premium, it would need to deliver on the hardware as …
When popular smartphone brands like Xiaomi and realme entered the laptop market in India last year, they were expected to shake the existing giants, specifically under the Rs 50,000 category. However, chip shortage and supply crunch have somewhat dented their plans to make a significant mark to date. The first one is a massive supply …
Each progression of cellular technology, be it from 2G to 3G, and then, from 3G to 4G/LTE, has focused on two key aspects – how to make existing features better and more scalable and adding new features that can unleash new use cases, new experiences, and business models. Rajen Vagadia is VP and President of …
The interesting Xiaomi–realme war on social media has once again gain attention of their fans and this time, it is regarding the camera technology, as both the companies claim that they brought smartphones housing 64MP sensor to the world, with realme saying on Friday that they offered the first-ever “hands-on experience” on the technology. According to realme, …
At its annual Snapdragon Tech Summit Digital 2020, Qualcomm today debuted its latest flagship Qualcomm Snapdragon 888 5G Mobile Platform, focused on enabling premium immersive smartphone experiences for consumers. Qualcomm Technologies’ innovation in the premium tier, coupled with the evolution of 5G, is accelerating and continuing to redefine immersive consumer experiences. Qualcomm Technologies builds foundational …
New phones are once again launching every week after taking a bit of a pause during the coronavirus related lockdowns meant to slow the spread of COVID-19. It’s not surprising because India is the world’s biggest market of smartphones after China, with a size of more than 50 crore users. It’s a market that has …
China-based behemoth the BBK group that owns brands like OnePlus, Vivo, Oppo, Realme , and iQOO always had a clear market strategy and brand positioning in the fixed price segments for the India smartphone market. Not anymore. For the full calendar year 2019, the BBK Group dominated the Indian smartphone landscape with 37 per cent share, compared to 28 per cent …
China’s loss appears to be Korea’s gain, atleast as far as smartphones are concerned. Samsung may regain its number two position, displacing Vivo, by September end, if not in the June ending quarter itself, benefitting from the ongoing anti-China sentiment and unavailability of fresh stocks of smartphones from Chinese brands in the country, say experts. …
As consumer sentiment runs high amid growing chorus for boycotting Chinese goods in the country, the fluid situation in India’s smartphone market offers new opportunities for various smartphone makers, especially the non-Chinese ones like Samsung, Apple, Nokia, Asus and others, to realign their strategies and regain the lost market share in the face of fierce …
Smartphone production in India will fall by 38-40% in the first half of 2020, a new report by Cybermedia Research (CMR) estimated. The Indian smartphone industry faced supply shortages due to shutdown of factories in China in February. Manufacturing here was hurt because the industry couldn’t source components required for production here. Factories in China …