There was a time when Android smartphone makers used to unabashedly copy the iPhone, often considered as the gold standard in smartphones. From shamelessly copying the design to stealing the signature features like the infamous notch, Android smartphones were simply iPhone knockoffs. But in recent months we have seen evidence of how Android smartphone makers …
Realme, the young smartphone startup that started-off as a sub-brand of OPPO in 2018, has grown tremendously over the past year. The Realme strategy playbook has focused on packing their smartphones, with all the right mix of the latest specs and combining it with youth-centric marketing. As a result, smartphone brands such as Xiaomi, are …
Realme India CEO Madhav Sheth has hit out at bigger rival Xiaomi, saying India’s top smartphone maker is “insecure” about the relative newcomer’s success. Sheth was reacting to Xiaomi India head Manu Jain’s recent tweets, claiming that his company’s new device — Xiaomi’s Note 7 Pro — was better than Realme‘s Pro 3 which was …
Smartphone sales through online platforms are likely to crash in the March quarter as the revised e-commerce rules came into effect on Feb 1, which restrict heavy discounting, along with several other practices. To limit the impact on overall sales, major handset companies are tying up with brick and mortar stores. The most hurt would …
2018 was an interesting year for smartphones in the India market, with a series of steady and even impressive, smartphones from all major brands, Chinese as well as Global. Across price bands, there were many smartphones vying for attention with their incredible design, craftsmanship and performance. More than ever before, smartphone innovation picked pace in …
Since its inception in India around six months ago as a sub-brand of Oppo, Realme has carved a distinct niche for itself in the very hyper-competitive Indian smartphone market. As an independent brand out of Oppo, Realme has been very aggressive, and come up with some competitive product offerings – Realme 2, Realme 2 Pro …