The hypercompetitive smartphone market in India is replete with smartphones, across price bands, that offer very little to distinguish them, whether it be in terms of specifications or even colors (really, blue is the new black!). Well, not quite! Take, for instance, Realme, 2018’s breakout smartphone brand that has come up with the Realme X. …
Facebook’s digital coin set to run into rough weather
Sensing a multi-billion dollar opportunity to improve the cross-border payments system, Facebook is launching its own digital coin called ‘Libra‘ next year which is set to run into rough weather with several governments, including India, not treating cryptocurrencies as legal tender. The move to launch ‘Libra’ comes at a time when Facebook is under intense …
Huawei positive about future after winning key 5G deals
Caught in the crossfire of global geopolitics, Huawei on Thursday said things have started looking up for the company with the signing of key 5G deals in the UK and Russia and added that it is “positive” about the future. The world’s second-biggest smartphone seller, which shipped over 205 million units in 2018, also clarified …
How brands like Xiaomi, Samsung building ‘India-first’ portfolio to differentiate and grow business
Growth opportunities and scalability offered by the India smartphone market has started to appeal to the Chinese brands like Xiaomi, Infinix and Realme and Korea’s Samsung as the companies are increasingly taking an “India-first” approach to differentiate and grow business in the world’s fastest-growing smartphone market. These brands are also leveraging local research and development …
Experts predict Facebook restrictions won’t affect Huawei
The comments were made by Prabhu Ram, Head of Industry Intelligence Group (IIG), CyberMedia Research (CMR) following the announcement by the social networking behemoth. Huawei is currently embroiled in a bitter trade dispute with the United States, and has been banned from the US market. In addition to this, the executive order signed by US …
Facebook restrictions to have little impact on Huawei: Experts
Chinese smartphone giant Huawei, which is currently battling the trade ban imposed by the US, has also been cut off by Facebook to comply with the sanctions, but experts believe that the move by the social networking giant would not have worrying implications on the smartphone player. “Unlike Google, Facebook has taken a different approach …
TikTok: ‘Cutting-edge AI as a Product’
TikTok, a short-form mobile video app from China, has seen a meteoric rise since 2018. Over 1.1B users have installed TikTok globally. In 1Q 2019, TokTok was the third most installed app in the world, just behind WhatsApp and Messenger. As affordable smartphones coupled with low data prices break boundaries for Indians everywhere, TikTok and …
The ‘Multi Variant’ Smartphone Strategy
The Indian smartphone market is very hyper-competitive. For instance, at the end of CY2018, the top five smartphone brands enjoyed a market share exceeding 75%, while over 88 smartphone brands fought for a mere 0.3% market share available for each player. In terms of smartphone shipments, most of the activity is centered around the entry-level …
OPPO, Samsung, Apple most preferred brands by Gen Z
Gen Z users are looking for smartphones that deliver superior consumer experience with premium tech innovations at entry-level prices, and OPPO, Samsung and Apple are the top three brands that find favour with consumers, a new survey said on Friday. At least 78 per cent Gen Z consumers see smartphones as a symbol of their …
What Google Android restrictions mean for Huawei?
After Samsung, Huawei has the biggest share in the global smartphone market but it now faces a huge challenge after Google barred the Chinese giant from some updates to the Android operating system. As a result of the new restrictions introduced amid the bitterly fought US-China trade war, Huawei is prohibited from buying parts from …