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OPPO K3
Devices

The Gorgeous OPPO K3: A Photoessay

The new OPPO K3, the latest in OPPO’s K Series, is a gorgeous smartphone powered by a Qualcomm Snapdragon 710 SoC, alongwith 6GB and 8GB of RAM. The K3 sports a 6.5-inch notch-less Super AMOLED panoramic screen and a screen-to-body ratio of 91.1% and aspect ratio as 19.5:9. The in-display fingerprint sensor with an AI …

Realme X
Devices

Realme X is an Inspired Value for Money Smartphone

The hypercompetitive smartphone market in India is replete with smartphones, across price bands, that offer very little to distinguish them, whether it be in terms of specifications or even colors (really, blue is the new black!). Well, not quite! Take, for instance, Realme, 2018’s breakout smartphone brand that has come up with the Realme X. …

Press

Facebook’s digital coin set to run into rough weather

Sensing a multi-billion dollar opportunity to improve the cross-border payments system, Facebook is launching its own digital coin called ‘Libra‘ next year which is set to run into rough weather with several governments, including India, not treating cryptocurrencies as legal tender. The move to launch ‘Libra’ comes at a time when Facebook is under intense …

India-first
Press

How brands like Xiaomi, Samsung building ‘India-first’ portfolio to differentiate and grow business

Growth opportunities and scalability offered by the India smartphone market has started to appeal to the Chinese brands like Xiaomi, Infinix and Realme and Korea’s Samsung as the companies are increasingly taking an “India-first” approach to differentiate and grow business in the world’s fastest-growing smartphone market. These brands are also leveraging local research and development …

TikTok
Viewpoints

TikTok: ‘Cutting-edge AI as a Product’

TikTok, a short-form mobile video app from China, has seen a meteoric rise since 2018. Over 1.1B users have installed TikTok globally. In 1Q 2019,  TokTok was the third most installed app in the world, just behind WhatsApp and Messenger. As affordable smartphones coupled with low data prices break boundaries for Indians everywhere, TikTok and …

OnePlus 7 Pro
Viewpoints

The ‘Multi Variant’ Smartphone Strategy

The Indian smartphone market is very hyper-competitive. For instance, at the end of CY2018, the top five smartphone brands enjoyed a market share exceeding 75%, while over 88 smartphone brands fought for a mere 0.3% market share available for each player. In terms of smartphone shipments, most of the activity is centered around the entry-level …