The first trend to catch up with the smartphone makers in 2020 was 5G. With the service yet to be rolled out in the country, Realme and iQoo were the firsts to launch 5G-ready smartphones in India, as early as February 2020. Since then, almost all the major smartphone makers have added at least one …
As a truly vibrant mobile-first nation, Indians, across demographics, who have never used a desktop or a laptop, have been able to leapfrog to the digital world through smartphones and overcome their geographic and socio-economic barriers. Today’s smartphones are the conduit for consumers to enjoy an array of connected experiences. The timeline to the launch …
The affordable premium smartphone segment strengthened its dominance as smartphone sales hit a record in the third quarter amid a festive shopping spree. Phones priced below $200 (Rs 15,000) accounted for 84% of the 54.3 million smartphones sold in the July-September period – the highest share in 10 quarters – compared with 76% in the March …
The mobile handset, for most Indians is the primary, and most often, the sole means of accessing Internet. As a nation, India leapfrogged into the digital economy by embracing the mobile phone. In fact, no other nation has embraced mobile the way India has. Mobile phones have opened a new world of possibilities to Indians …
Call of Duty Mobile, Garena Free Fire, Fortnite, and Battleground Royale have reportedly seen steady growth in users over the past few months, especially since the PUBG Mobile ban in India. “PUBG Mobile ban in India had a transitory impact on slowing down the mobile gaming in the country. Beyond the initial state of shock, users …
Mobile gaming in India is on the upswing, driven by consumers staying at home amidst the pandemic-induced lockdown. As per a new CMR Report, The Next Gen Mobile Consumer, mobile gaming has increased among three in every five serious gamers, with four hours being average duration of increase since the lockdown began in India. Interestingly, …
As per a new study by CyberMedia Research (CMR), Indian Consumers are now prioritising audio quality as a key smartphone purchase driver ahead of camera and battery. In fact, across all parameters, one in every four users have stated audio quality as the most important factor while selecting their smartphone. For the first time ever, …
Since its inception, OnePlus has established a reputation of delighting its customers with flagship smartphones packed with the latest specs at a ridiculously unbelievable pricing. For today’s millennials that are dominant technology users, the OnePlus has a very native appeal with its clean build, and swift performance. Over the past five years, OnePlus has moved …
Tech giant Google will need to focus on its go-to-market strategy for its latest Pixel 4a smartphone in India besides focusing on pricing if it is looking to gain meaningful share in the world’s second-largest market, analysts said. Google launches its latest Pixel 4a smartphone along with 5G-enabled Pixel 5 and Pixel 4a (5G) smartphone. However, it will only …
New phones are once again launching every week after taking a bit of a pause during the coronavirus related lockdowns meant to slow the spread of COVID-19. It’s not surprising because India is the world’s biggest market of smartphones after China, with a size of more than 50 crore users. It’s a market that has …