With smartphones entering every facet of our lives, as new survey aimed to understand how mobile devices are altering lives and relationships of users found that 75 per cent of the respondents agreed to have owned a smartphone in their teens and of them, 41 per cent were hooked to phones even before graduating from …
Switching-off their phones makes Indians bored and sad
When it comes to switching-off their phones, Indians might just snap. Indians have some extreme feelings attached to the idea of switching-off their mobile phones, according to a study of 2,000 adults done jointly by smartphone brand Vivo and Cybermedia Research (CMR). The feelings vary from positive ones like relaxing and calm, to negative ones …
Xiaomi may lose top spot in Indian smartphone market in 2020
Chinese smartphone maker Xiaomi is confident that it will be able to retain its No. 1 position in the Indian smartphone market next year too, but industry experts believe that the country may see a different winner in 2020. At the end of the first quarter of 2019, Xiaomi had a market share of 30.6%, …
Bullish Vivo scales up its investment plan to Rs 7,500 cr
Chinese manufacturer Vivo plans to pump in Rs 7,500 crore over the next few years to sharply expand production capacity in the country, initially for the domestic market and later for exports, a top executive said. This is one of the largest investments into manufacturing by a smartphone maker. “We foresee India being an important …
Can Indian Mobile Brands turn over a new leaf?
A few years ago, the smartphone market in India had a different complexion from the one now, with the likes of Micromax, Lava, Intel and Karbonn enjoying a healthy market leadership with their affordable mobile phones. Xiaomi had just entered the market, and other Chinese mobile brands were exploring their own forays into India. Circa …
Samsung wrests back premium smartphone crown
India’s premium mobile market is buzzing with action. The market, which opened up with the entry of a new Chinese player OnePlus, is now seeing heightened activity with Samsung coming out with all its might to capture its lost glory. OnePlus has upped its market share in the Indian mobile handset market in the premium …
Battleground 2.0: Offline a tough nut to crack for online-heavy brands like Xiaomi, Realme?
Brick and mortar shops are becoming the next battleground for handset brands in the country as brands like Samsung, Oppo and Vivo takes steps to further bolster their footprints following the entry of online-heavy brands like Xiaomi and Realme. Analysts said that brand clutter on retail counters will increase following an intense competition. However, analysts …
Vivo will invest more in India to bring its design, R&D centres
Chinese smartphone maker Vivo has said that it will invest more in India to bring its design and research and development (R&D) centres to support its ‘make in India’ strategy, having already announced Rs 4,000 crore investment in setting up a new manufacturing plant in Uttar Pradesh that will generate 5,000 jobs in its first …
Deciphering HTC’s Potential ‘Brand Licensing’ Move in India
HTC, one of the most premium brands in India in the last decade, shut shop in India in mid-2018. From a technology innovation perspective, HTC ranked pretty high up, but could not match it with a similar innovation in its business or go-to-market perspective. Its market in India nose-dived since it was either too late …
Vivo V15 Pro: Mid-range Phone with Sheer Megapixel Prowess
In 2018, Vivo was high on smartphone experimentation. Whether it be through its concept phones, or mainstream ones. Vivo’s hardware success is in sharp contrast to Apple’s recent, sedate incremental innovation. Vivo has churned out mid-range smartphones in quick succession. One need not look beyond the V series to see the incredible design philosophy that …