Why it makes sense for camera makers to create lens for smartphones?

Smartphones, which are constantly threatening a whole bunch of devices around us, have now turned their focus on eliminating conventional cameras that have been part and parcel of our lives for years.

Last year, nearly 1.3 trillion photos were taken globally — up from 660 billion in 2013 — and most of the images were taken on smartphones.

For camera manufacturers, this interest from smartphone brands in partnering with them is opportune — both as a revenue stream as well as a growth booster,” Prabhu Ram, Head-Industry Intelligence Group, CyberMedia Research (CMR), told IANS.

According to Ram, even those camera manufacturers who are currently shying away and are focused on manufacturing professional segment cameras alone, will have to soon start putting their energies into the smartphone lenses.